Our principle is making a place where fashion and knowledge exist together.
Each design signifies a thoughtful message.
PrinCple when spelled as "principle" means a fundamental truth. The more we are able to share stories, history and motivate creatively through apparel, the better the dialogue and understanding of our diverse world.
Each One, Teach One
When you wear our PrinCple-branded apparel, you are supporting a positive cause. From our smooth textured shirts to our eco-friendly tops, we are here to make a statement. Join the movement!