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Our principle is making a place where fashion and knowledge exist together.

We are PrinCpleOne World, One Family. Our mission is to provide a fresh outlook on fashion and knowledge for the masses. We create apparel that educates and promotes meaningful conversation. Whether urban or cosmopolitan, PrinCple is here to create a platform for what we would like to call "edu-fashion".

Each design signifies a thoughtful message.

PrinCple when spelled as "principle" means a fundamental truth. The more we are able to share stories, history and motivate creatively through apparel, the better the dialogue and understanding of our diverse world.

Each One, Teach One

When you wear our PrinCple-branded apparel, you are supporting a positive cause.  From our smooth textured shirts to our eco-friendly tops, we are here to make a statement. Join the movement!